Some interesting news from the usually quiet set of Star Trek Beyond reveals the film will be moving the release date a couple of weeks.
Originally set to open on July 8th 2016, the recent report states that Paramount has moved the film back to July 22nd. The reason given is based on the availability of IMAX screens on that weekend, with Warner Bros. Tarzan having booked a majority of the IMAX screens for that weekend.
This only further shows the power IMAX has when making decisions like this, especially considering the higher box office value when releasing on the higher priced screens. July 22nd also offers a little less in the way of competition, as the only big opening that weekend is Guy Ritchie’s Knights of the Round Table, which could still change that date. Especially knowing it would have to go up against Star Trek Beyond.
The third film in the rebooted series is the first without J.J. Abrams (speaking of Abrams, have you heard of The Slushoverse Theory?), who is busy bringing the next generation of Star Wars films into being – if you hadn’t heard. Taking over for Abrams will be Justin Lin, who is best known for his work on the Fast and Furious franchise. The film was written by Simon Pegg (who also plays Scotty) and Doug Jung, with Idris Elba joining the cast in an unrevealed villain role.
Do you think having an IMAX opening is important enough to move a release date? Do you prefer IMAX to regular screens or vice versa? Let us know in the comments section below!